Priya Shah
Senior Product Manager
New York, NYpriya.shah@email.com(555) 020-8841linkedin.com/in/priyashah-pm
Professional Summary
Senior PM with 6 years shipping growth and platform features at series-B+ companies. Owned the activation funnel that lifted paid-plan conversion 31%. SQL-fluent; ran 14 pre-registered A/B tests in the last year.
Experience
Senior Product Manager, Growth
Jan 2024 — Present
Lumen Software · New York, NY
- Led the launch of a self-serve onboarding flow that lifted activation rate 31% (paid plan signups within 7 days) in a 60-day holdout against the prior assisted onboarding.
- Partnered with engineering and design to ship a checkout redesign A/B test that lifted purchase-conversion 4.1% on the primary funnel — rolled out to 100% of traffic (~$2.8M annualized GMV impact).
- Ran a structured discovery cycle with 18 customer interviews and 4 prototype tests that killed a planned $1.2M build six weeks before kickoff and redirected the team to a smaller bet that shipped in 5 weeks.
Product Manager
Aug 2021 — Dec 2023
Hatchwork · Remote
- Defined and shipped the v1 of an enterprise admin console used by 240 customer organizations, reducing inbound "how do I…" support tickets in that surface by 47% within one quarter.
- Drove the prioritization framework adopted across a 38-person product org (RICE + opportunity-sizing), replacing per-team ad-hoc methods that had caused two duplicated efforts in the prior year.
- Owned weekly North-Star metric reporting; introduced a confidence-interval methodology that resolved a 6-month internal debate on whether a key flow was actually improving.
Education
Skills
Product Strategy · Roadmapping · A/B Testing · User Research · SQL · OKRs · Cross-functional Leadership · Stakeholder Management · Go-to-Market · PRDs / Specs · Customer Interviews · Causal Inference · Figma · Jira