Sam Okafor
Senior Product Designer
Brooklyn, NYsam.okafor@email.com(555) 884-3267linkedin.com/in/samokafor-designsamokafor.design
Professional Summary
Senior product designer with 7 years on B2B and consumer surfaces. Lifted checkout conversion 8.4% via research-led redesign; established the design system used by 5 product teams. Figma / research / WCAG 2.2 AA depth.
Experience
Senior Product Designer
Jun 2022 — Present
Pageturn · Brooklyn, NY
- Redesigned the primary checkout flow based on findings from 22 moderated usability sessions, lifting completed-purchase rate 8.4% in a 30-day A/B test against the prior design.
- Established the company's first design system in Figma (76 components, 4 themes, full WCAG 2.2 AA audit), adopted by 5 product teams and replacing three unmaintained component libraries.
- Partnered with frontend engineering on a tokenized theming migration in Tailwind, cutting CSS bundle size 41% and unblocking dark mode across the entire product surface.
Product Designer
Jul 2019 — May 2022
Threadwell · Remote
- Led discovery on a B2B onboarding overhaul — 14 customer interviews, 6 prototype tests, and a final design that reduced time-to-first-value from 4 days to 22 minutes for new accounts.
- Authored the team's research repository and synthesis playbook, used by 3 designers and 2 PMs — research insights are now reused across an average of 2.4 projects each (up from one-and-done).
- Redesigned the multi-step settings hierarchy after a 4-week IA audit, cutting support tickets tagged 'where do I find X' by 63%.
Education
Skills
Figma · Figma Prototyping · User Research · Usability Testing · Interaction Design · Design Systems · Design Tokens · Information Architecture · Wireframing · Accessibility (WCAG 2.2) · HTML · CSS · Cross-functional Collaboration